Marketing hiring is going full-funnel
Demand is concentrating on growth profiles that own acquisition and retention, rather than single-channel specialists.
Key takeaways
- —Briefs increasingly ask for acquisition and retention ownership in one role.
- —Content, brand and performance are converging inside single job descriptions.
- —Leadership hires are judged on commercial literacy, not channel expertise.
In marketing searches the job description is getting broader while the seniority stays the same. That is not employers being greedy; it is teams getting smaller and more accountable.
The convergence
Performance, content and brand used to be separate hires. Now one profile is expected to connect them and report on revenue impact. The candidates who move fastest are the ones who can show the whole funnel, not one channel dashboard.