Frontrunners Intelligence
The hiring market, in numbers.
We run thousands of hiring conversations a year across SaaS, sales, finance and marketing. Intelligence is where we publish what that data tells us — salary benchmarks, market movement and the trends shaping the Benelux talent market.
600+
SaaS & tech companies
Owlie's client base across the Benelux, DACH and the Nordics — the sample behind our SaaS benchmarks.
200+
Companies in FMCG, packaging, logistics, renewables & media
InSync's footprint gives us live sales compensation data outside of tech.
4
Specialisms tracked
SaaS & tech, sales, finance and marketing — each with its own hiring cycle and pay curve.
Salary benchmarks
Indicative gross monthly base salaries for the Netherlands, excluding bonus, commission and equity. Ranges reflect what we see in live processes and are updated as the market moves.
SaaS marketing
Owlie- Growth Marketer
- €2,500 – €4,000
- Growth Manager
- €3,500 – €6,500
- Head of Marketing
- €5,500 – €8,500
SaaS sales
Owlie- SDR / BDR
- €2,600 – €3,800
- Account Executive
- €3,500 – €5,500
- Sales Director
- €6,500 – €10,000
Finance
Numio- Financial Analyst
- €3,000 – €4,500
- Business Controller
- €4,000 – €6,000
- Finance Director
- €7,000 – €11,000
SaaS ranges are based on Owlie's SaaS Salary Guide — owliejobs.com. Finance ranges are based on live Numio processes. Treat all figures as indicative, not as a quote for a specific role.
What we're tracking
Every quarter we look at where demand is moving, how long processes take, and which skills are repricing fastest. A selection of what's on the board right now.
AI is repricing engineering-adjacent sales
Companies increasingly want sellers who can build — pushing sales engineering and technical AE profiles above classic AE bands.
Finance teams hire for adaptability
Controllers who own automation and reporting tooling command a premium over pure reporting profiles.
SDR pipelines are the tightest part of the funnel
Entry-level go-to-market talent remains the hardest to source at volume in the Netherlands and Belgium.
Marketing hiring shifts to full-funnel
Demand concentrates on growth profiles that own acquisition and retention rather than single-channel specialists.