Owlie · SaaS & Tech

TC / 001

Business Development Representative salary & hiring benchmark

Entry-level go-to-market talent stays the tightest part of the Dutch SaaS funnel — teams that hire in cohorts fill faster than teams hiring one by one.

Base salary
€36K – €48K
On-target earnings
€46K – €62K
Demand
High
Time to hire
21 days
Briefing to signed offer

The band, in detail

What a Business Development Representative earns in the Netherlands

25th percentile

€36K

Lower quartile of offers

Median

€41K

Where most offers land

75th percentile

€47K

Top quartile of offers

Year on year

+3% vs 2025

Median base movement

Band by seniority

  • Junior / 0–1 yr€34K – €38KOTE €42K – €50K
  • BDR / 1–2 yr€38K – €44KOTE €48K – €58K
  • Senior / Team lead€45K – €52KOTE €58K – €70K

Base excl. commission. Variable is typically 20–30% of base.

Region
Amsterdam / Randstad +6% vs national median · rest of the Netherlands −5% vs national median
Variable pay
Commission 20–30% of base, mostly on qualified meetings and pipeline created
Secondary benefits
8% holiday allowance, NS Business Card or mobility budget, 25–27 leave days
What moves the offer
Cohort hiring and a real ramp plan close faster than a €3K base increase.

What strong candidates bring

The skills that decide shortlists for this role right now — in the order hiring managers weight them.

  1. 01Outbound prospecting (cold call & multichannel)
  2. 02CRM hygiene — HubSpot / Salesforce
  3. 03Sales engagement tooling (Outreach, Salesloft, Apollo)
  4. 04ICP research & qualification (MEDDIC, BANT)
  5. 05Dutch + English at business level

Profile

Seniority
Entry
Experience
0 – 2 years
Market
Netherlands / Annual gross base
Benchmarked by
Owlie

Methodology

Frontrunners Group label networks + public NL market data · Q1–Q3 2026 · 800+ companies, Netherlands. Annual gross base salary, full-time, excluding 8% holiday allowance, bonus, commission and equity. Indicative — not a quote for a specific role.

Updated September 2026

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