Frontrunners Intelligence
TC / 001
Netherlands / Annual gross base · 2026
OTE €46K – €62K
Base excl. commission. Variable is typically 20–30% of base.
P25 €36KMedian €41KP75 €47K
Top skills
- 01Outbound prospecting (cold call & multichannel)
- 02CRM hygiene — HubSpot / Salesforce
- 03Sales engagement tooling (Outreach, Salesloft, Apollo)
The signal
Entry-level go-to-market talent stays the tightest part of the Dutch SaaS funnel — teams that hire in cohorts fill faster than teams hiring one by one.
TC · Edition 2026 · Updated September 2026
Frontrunners Intelligence
TC / 002
Netherlands / Annual gross base · 2026
OTE €95K – €140K
Mid-market NL band. Enterprise AE bases run to €100K+ with OTE above €180K.
P25 €55KMedian €66KP75 €80K
Top skills
- 01Full-cycle closing (SMB to mid-market)
- 02Multi-stakeholder & value-based selling
- 03Pipeline generation — 30%+ self-sourced
The signal
Proven quota attainment reprices faster than seniority: AEs with two consecutive years above target negotiate 15–20% over band.
TC · Edition 2026 · Updated September 2026
Frontrunners Intelligence
TC / 003
Netherlands / Annual gross base · 2026
OTE €55K – €80K
Variable is usually 10–15%, tied to retention and expansion.
P25 €48KMedian €57KP75 €68K
Top skills
- 01Net revenue retention & churn prevention
- 02Expansion / upsell ownership
- 03Onboarding and adoption playbooks
The signal
Dutch SaaS teams increasingly load CSMs with a commercial number — profiles that carry expansion targets command the top of the band.
TC · Edition 2026 · Updated September 2026
Frontrunners Intelligence
TC / 004
Owlie
Emerging role · Benchmark reliability lower
Base salary
+9% vs 2025 · thin sample
Netherlands / Annual gross base · 2026
OTE €68K – €95K
Base excl. bonus. Sample is small — treat the band as directional.
P25 €60KMedian €71KP75 €85K
Top skills
- 01Automation & workflow building (Clay, n8n, Zapier)
- 02AI-assisted outbound and enrichment stacks
- 03Data modelling across CRM & product data
The signal
The fastest-emerging go-to-market role in the Netherlands. Few benchmarks exist yet, so offers vary widely between comparable companies.
TC · Edition 2026 · Updated September 2026
Frontrunners Intelligence
MC / 001
Netherlands / Annual gross base · 2026
Base excl. bonus. Variable pay is uncommon in this role.
P25 €45KMedian €54KP75 €65K
Top skills
- 01Paid acquisition — Google, Meta, LinkedIn Ads
- 02CAC / LTV and payback modelling
- 03Conversion rate optimisation & landing page testing
The signal
Demand shifts from single-channel specialists to full-funnel operators who can prove pipeline contribution, not just channel efficiency.
MC · Edition 2026 · Updated September 2026
Frontrunners Intelligence
RC / 001
Netherlands / Annual gross base · 2026
OTE €62K – €88K
Base excl. bonus and lease car. Variable is typically 10–20%, tied to volume and margin.
P25 €55KMedian €64KP75 €76K
Top skills
- 01Retail & wholesale account ownership (AH, Jumbo, Superunie)
- 02Trade marketing and promo planning
- 03Category management and Nielsen / IRI data
The signal
Retailer-side negotiation experience is the scarcest ingredient — candidates who have sat across from Dutch retail buyers reprice 10–15% above band.
RC · Edition 2026 · Updated September 2026
Frontrunners Intelligence
RC / 002
Netherlands / Annual gross base · 2026
OTE €62K – €90K
Base excl. bonus and car allowance. Variable is usually 10–15%.
P25 €55KMedian €66KP75 €79K
Top skills
- 01Technical consultative selling (machinery, packaging, automation)
- 02Specification and tender work with engineering teams
- 03CAPEX business cases and TCO calculation
The signal
The hardest hybrid profile in the Dutch industrial market: technical depth plus commercial ownership. Supply is structurally short, so counteroffers are common.
RC · Edition 2026 · Updated September 2026
Frontrunners Intelligence
RC / 003
Netherlands / Annual gross base · 2026
Base excl. bonus. Contracting rates run €75 – €110 per hour.
P25 €60KMedian €72KP75 €88K
Top skills
- 01Solar, wind, storage or grid connection projects
- 02Permitting and grid-operator coordination
- 03Contractor and EPC management
The signal
Grid congestion and the energy transition keep this the most contested technical role in the Netherlands — freelance rates keep pulling candidates out of permanent roles.
RC · Edition 2026 · Updated September 2026
Frontrunners Intelligence
RC / 004
Netherlands / Annual gross base · 2026
Base excl. bonus. Includes logistics, packaging and FMCG operations.
P25 €65KMedian €76KP75 €90K
Top skills
- 01S&OP and demand planning ownership
- 02ERP fluency (SAP, Dynamics, Exact)
- 03Supplier and 3PL management
The signal
Post-disruption, Dutch manufacturers pay a premium for planners who can model scenarios rather than only execute the plan.
RC · Edition 2026 · Updated September 2026
Frontrunners Intelligence
FC / 001
Netherlands / Annual gross base · 2026
Base excl. bonus. Interim rates run €70 – €100 per hour.
P25 €60KMedian €70KP75 €85K
Top skills
- 01Month-end close and consolidation
- 02IFRS / Dutch GAAP reporting
- 03Audit coordination and internal control
The signal
Controllers remain the tightest finance segment in the Netherlands. Candidates typically hold two or more offers, so speed beats process polish.
FC · Edition 2026 · Updated September 2026
Frontrunners Intelligence
FC / 002
Netherlands / Annual gross base · 2026
Base excl. bonus. Bonus is typically 8–15%.
P25 €65KMedian €75KP75 €90K
Top skills
- 01Business partnering with commercial teams
- 02Forecasting, budgeting and scenario modelling
- 03Margin and pricing analysis
The signal
The premium sits on influence, not reporting: controllers who can challenge a commercial plan land the top of the band.
FC · Edition 2026 · Updated September 2026
Frontrunners Intelligence
FC / 003
Netherlands / Annual gross base · 2026
Base excl. bonus. Head of Finance / CFO-track roles run above €120K.
P25 €75KMedian €88KP75 €105K
Top skills
- 01Team leadership and finance process ownership
- 02Cash flow, treasury and working capital
- 03Board and investor reporting
The signal
Scale-ups hiring their first Finance Manager compete directly with corporates — flexibility and equity, not base, close the gap.
FC · Edition 2026 · Updated September 2026
Frontrunners Intelligence
FC / 004
Netherlands / Annual gross base · 2026
Base excl. bonus. Analytics Engineer profiles run €65K – €90K.
P25 €45KMedian €56KP75 €70K
Top skills
- 01SQL and data modelling (dbt)
- 02Python or R for analysis
- 03Dashboarding and stakeholder storytelling
The signal
Analysts who own a business question end-to-end — not just the dashboard — are increasingly hired into finance and revenue teams rather than central data teams.
FC · Edition 2026 · Updated September 2026
Frontrunners Intelligence
MC / 002
Netherlands / Annual gross base · 2026
Base excl. bonus. Head of Marketing roles run €85K – €110K.
P25 €55KMedian €66KP75 €80K
Top skills
- 01Full-funnel marketing planning and budget ownership
- 02Team and agency management
- 03Pipeline and revenue reporting
The signal
Dutch employers now expect a marketing lead to defend a pipeline number. Generalists without attribution literacy stall in second-round interviews.
MC · Edition 2026 · Updated September 2026
Frontrunners Intelligence
MC / 003
Netherlands / Annual gross base · 2026
Base excl. bonus. FMCG brand roles sit at the top of the band.
P25 €50KMedian €59KP75 €72K
Top skills
- 01Brand positioning and portfolio strategy
- 02Product launch and NPD process
- 03Consumer & category insight (Nielsen, GfK)
The signal
Classic FMCG brand training still travels well: these profiles are actively pulled into D2C and scale-up marketing teams.
MC · Edition 2026 · Updated September 2026
Frontrunners Intelligence
MC / 004
Netherlands / Annual gross base · 2026
Base excl. bonus. In-house video capability lifts the top of the band.
P25 €42KMedian €50KP75 €62K
Top skills
- 01Short-form video concepting and editing
- 02Organic social strategy (LinkedIn, TikTok, Instagram)
- 03Employer branding and founder-led content
The signal
Demand shifted from writers to operators who can ship video weekly. Portfolio outperforms years of experience in this segment.
MC · Edition 2026 · Updated September 2026
